Targeting for Local Marketing
So you wanna drive more business with local marketing? Why not try flyer distribution? It can’t be that hard….right?
Well, it’s not too difficult but there are several things to consider. Let’s explore some of the basics.
First things first, who are you targeting? Now, this might make you say….”duh, I know who I’m targeting” but be careful not generalize to much. Start with the basics like age ranges, economic status, stage of life. Are you targeting college students for an upcoming concert or senior citizens for bingo night?
Don’t make the mistake of saying “everyone” because your message, which we will cover later, will end up being too generic. Even if you are planning a flyer drop to 2000 residential locations, your message just can’t be received the same by everyone. Different groups of people, even living in or passing through the same spot on campus or same housing development, are going to view and understand your message differently.
This is why it’s important to first consider your audience. Make a list of all the things they do, like and love! Try to get inside the mind of your exact target person and begin to think about what will resonate with them which will help you craft your message.
This topic is one that deserves its own blog post so for now I’ll just say this; Don’t assume “everyone” will hear what you have to say even if you deliver it perfectly! Understand who will most likely receive your message and understand what makes them tick!
Local Marketing in the Digital Age
It’s easy to tell a business that they must get online to attract new customers; who doesn’t know that. But does it work for everybody; every niche and every market? Sure, an online presence is essential for the little things like locations, hours and a basic description of what you do. Restaurants and cafe’s usually have their menu and some photos to get people excited as well. But does a local take-out pizza joint need a full online marketing presence with expensive SEO contracts to make it theses days? No!
The truth is not every market and niche requires a full court press online marketing strategy to succeed. Let’s stick with our example of a local mom-n-pop pizza joint. They serve good pizza, wings, breadsticks and whatnot. They have 4.4 stars on and 4.5 on Google. They’re location is well placed and centrally located in a good suburban area. Online ads might drum up some new business and an SEO strategy might push them to the first page but time is of the essence. So now what?!
Local marketing through flyer distribution is a solid tactic to grab the attention of the surrounding population. Distributing a menu to local homes, apartments and business is a cost effective method of getting the word out about your local product or service. Many businesses will have an online presence for hours, location and menu but rely on printing and distribution services for the most effective way to drive new business. For example, R&T Services has been the leader in for many years now and serve clients all over the Vegas Valley. Check them out here at and give them a call today at 702-800-2160.
In conclusion, it’s always good to have a website and Google Listing updated with hours, location and services but flyer distribution may just be the ticket to drive new business!